Targetbase is a unique direct marketing agency driven by business intelligence, has a Fortune 500 client base, and specializes in providing actionable insights that turn customer data into profits.Targetbase, part of Omnicom Group Inc., has its headquarters in Dallas, Texas with an office in Greensboro, North Carolina. 

Director - Analytics, Strategic Business Analysis (SBA) is responsible for directing client and department initiatives and for planning new direction. SBA supports the success of Targetbase by providing critical strategic recommendations that guide our client's decision making process as it relates to CRM initiatives.

RESPONSIBILITIES: Owns and manages the assessment of client owned data to build a business case for action using creative analysis and integration of various data sets.Identifies and recommends new business opportunities in existing clients.Owns the design solutions from the business assessment and stated client objectives.Responsible for thought leadership, internal development of innovative research and analytical techniques, and methodologies and technologies designed to enhance knowledge of client's customers.Acts as a marketing subject matter expert in an analytic function, while remaining a generalist in all SBA work.

Required Skills:

Capability of leading consumer research and analysis initiatives from project design through communication/dissemination of relevant findings.Analysis Techniques: Factor analysis, predictive modeling of all types, and cluster analysis.Proficient with SAS/SPSS and/or OLAP or Datamining tools.Experience with Business Intelligence and Data Mining Applications is also helpful.Proficient in Excel, Word, and PowerPoint.Effective communication and presentation skills.

Experience Required:

Minimum requirements include 7 years of hands-on Marketing Research/Advertising Analysis experience.Preferred requirements include a Bachelors/Masters Degree in Social Sciences/Computer Science/Economics/Marketing/Market Research and experience in modeling, forecasting, and segmentation.Experience across a wide variety of marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix modeling and ROI measurement.

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