New York Metro role
Contact:  Rachel Pereira
rpereira@smithhanley.com  

This role is accountable for supporting the business units through analysis and tracking of marketing campaigns, strategic and tactical analysis of internal data, and applying business knowledge to drive key insight. Main responsibilities will include using data analytics to improve the understanding of customer behaviors, and determine what their drivers and trends are.  You will drive insight from internal data, proactively challenging the data boundaries to shape the customer strategy and marketing planning.   You will support the design and implementation of Marketing Campaigns.  You will also lead and own the design of experiments (e.g. test and control groups) for Marketing Campaigns, ensuring that a robust framework is in place to evaluate the target performance and the incremental value of different initiatives. Additional responsibilities will be to support the evaluation of past campaigns through on-going tracking, customer profiling, etc.

Requirements:

 

BS degree in Statistics, Economics or a related field

MS degree preferred

SAS programming expertise

Excellent communication skills