This position reports to the SVP, Group Director, of Analytics and Operations within this fast growing consumer healthcare, RM and digital agency based in Manhattan. Responsibilities include designing, and developing and delivering analytics-based solutions to pharmaceutical and healthcare clients. Primary responsibilities include:

• Serve as the day to day analytical primary contact for one or more pharmaceutical/healthcare clients.
• Assess client’s business needs, data quality and information resources to determine which analytics-based solutions can be most applicable.
• Develop and deliver of analytical program solutions for clients to measure success improve decision making, and assess ROI of marketing programs
• Design and generate forecasts, benchmark reports and dashboards that provide insight to the performance of clients’ marketing programs, including the development of key business metrics as appropriate
• Develop/present statistical and data mining models that explain the performance of multi-faceted marketing programs and help forecast future outcomes.

 

Minimum Qualifications

• 5 - 7 years of commercial experience in pharmaceutical industry; advertising agency experience a plus
• Master’s Degree or Ph.D. in statistics, economics, computer science, or a related quantitative discipline
• Strong analytical skills with solid foundation in statistical techniques. (e.g. MANOVA, multiple regression analysis, logistic regression analysis, correspondence analysis, conjoint and cluster analysis, factor analysis, CHAID)
• Experience developing/delivering analytics-based solutions such as multivariate regression, segmentation, decision trees, data mining, scenario planning, forecasting, web analytics, performance tracking dashboards, and optimization
• Hand-on comfort with analysis and visualization software including Spotfire, SAS, SQL, SPSS, and MS Access.
• Hands on experience with web based analytical tools such as Omniture, Google Analytics, Hitbox, WebTrends or equivalent
• Regular experience creating and delivering persuasive presentations to clients
• Excellent project management skills & ability to oversee range of vendor partners
• Proven ability to communicate complex concepts to clients/agency team
• Direct/Relationship Marketing experience; media analysis experience preferable
• Comfort with an entrepreneurial, high energy, growth environment.

 

Salary:  $110 - $140K

 

Please refer to job# 17287- Icrunch and send word attached resume to Howard Fishman or register on our website at choosing Howard Fishman as your contact.